In cross-border e-commerce, what does FBA mean?

In cross-border e-commerce, FBA stands for "Fulfillment by Amazon," which is a service provided by Amazon. For cross-border e-commerce, FBA can provide a range of services such as storage, packaging, shipping, and customer service. Suppliers transport their goods to Amazon's warehouses, and Amazon takes care of storage and management. When an overseas order is placed, Amazon automatically packages and ships the product. In addition, Amazon provides a range of services such as global shipping, return management, and customer service, providing suppliers with a more convenient sales channel and services, assuming they have overseas customers.

The advantages of FBA include:

Increased sales: Using FBA services can make products more easily accessible to Prime members, offering free shipping and other discounts, thus increasing sales and competitiveness.

Simplified operations: FBA integrates logistics services such as storage, packaging, and shipping, which can reduce the logistical burden on suppliers and simplify operational processes.

Improved product visibility: Amazon prioritizes displaying products that use FBA services in search results, which can increase product visibility and conversion rates.

Global shipping: FBA services support global shipping, which can help suppliers expand overseas markets.

In cross-border e-commerce, FBA can provide suppliers with convenient logistics services and sales channels, helping them achieve better sales performance and user experience on the Amazon platform.