How to Implement WhatsApp Mass Messaging?

WhatsApp is a globally used communication application with over 2 billion monthly active users in more than 180 countries and regions. It is one of the most commonly used communication apps in many countries. For cross-border e-commerce merchants, WhatsApp can provide convenient instant messaging functions to strengthen contact with global customers and make cross-border transactions smoother. In addition, WhatsApp has a very important feature that it allows sending unblockable messages to strangers. This means that businesses can almost 100% reach potential customers. Therefore, WhatsApp has become one of the important marketing channels for cross-border e-commerce merchants. Many merchants consider using the WhatsApp mass messaging function to reach as many customers and potential customers as possible.

I. Conventional Mode

To mass message on WhatsApp, follow these steps:

First, ensure that you have installed the latest version of the WhatsApp application and have logged into your account.

Open WhatsApp and go to the "Chats" page.

Find the "New Group" option in the upper right corner and click on it.

Add all the contacts that need to receive the message and choose an appropriate group name and image.

In the newly created group, enter the message you want to send and press the "Send" button.

You can see the message sent in the group, and all members can see the message in their WhatsApp application.

Note that when you send a message to a group, all members will be able to see your message, and all members can reply to your message. If you only want to send a message to some people and not the entire group, you can use WhatsApp's "Broadcast" feature to send the same message to multiple contacts. To use this feature, go to the "Chats" page and follow these steps:

Find the "More Options" (three vertical dots) in the upper right corner and click on it.

Select the "New Broadcast" option.

Add the contacts that you want to send the message to and enter the message you want to send at the bottom.

Click the "Send" button, and your message will be sent to all the contacts added to the broadcast list.

II. Mass Messaging Limitations

WhatsApp has set some limitations on mass messaging to prevent businesses from abusing this feature to send spam emails, spam messages, and harassing messages. The main limitations are as follows:

Each message can only be sent to a maximum of 256 recipients.

Businesses must obtain explicit authorization from users to send messages.

WhatsApp prohibits the sending of spam emails, spam messages, and harassing messages. Businesses need to comply with relevant regulations and policies.

WhatsApp has certain limitations on frequent mass messaging. If a business sends messages too frequently, it may be considered spam or harassing messages.

Businesses must use the WhatsApp Business application to send mass messages for commercial purposes. Ordinary users cannot use this feature.

In summary, if a business wants to use WhatsApp's official mass messaging feature for commercial purposes, it must use the WhatsApp Business application and can only send messages to added contacts. However, because there is a limit on the number of people, the efficiency and effectiveness of mass messaging may not be ideal, and there may even be a certain risk of account banning. Therefore, businesses need to find better ways to mitigate risks and improve the efficiency and effectiveness of mass messaging.

III. Use Secure and Convenient Tools

Here we introduce a convenient and secure tool called "Balalaba" that can help us achieve more efficient and effective WhatsApp mass messaging. This product fully complies with WhatsApp's official regulations and policies, allowing unlimited mass messaging and supporting the addition of multiple attachments. In addition, the product also offers a scheduling feature to solve the problem of time difference.

To avoid the risk of account suspension, the product provides a placeholder function, which can customize personalized content for each customer when sending mass messages. Furthermore, the product is a multi-account client that can easily manage multiple WhatsApp accounts and improve work efficiency. In addition to multi-account management, the product also provides lead mining functionality, which can quickly obtain efficient leads by using search engines such as Google.

At the same time, the product supports number verification and can import Excel files for batch verification, allowing for the rapid verification of 1000 customer information in just 1 minute. The mass messaging function can also be linked to contact and customer information management, automatically recording key customer and relevant information, flexibly filtering based on the stage of the business opportunity, and switching follow-up status at any time to ensure efficient customer lead flow. In short, it is a very practical tool that can help us avoid the risk of account suspension and improve the efficiency and effectiveness of mass messaging.